Propelling the contemporary narrative forward by drawing from the
origins of each brand, the collection infuses historic codes
with vibrant energy.
In February, at the Gucci show in Milan, we got a glimpse of the commingling of two houses that are worlds apart on paper but perfectly put together in a collaboration. But what does this merger of the retro-glam perspective of Alessandro Michele (a long-time fan of the sport brand and an avid collector of its Gazelle sneakers) and adidas’s playfield style mean for our wardrobe? Victorian-inspired silk dresses that boast frills and ruffles along with the Three Stripes, blending notions of sophistication and play, and hats tilted to whichever side your heart desires, peppered with the much-loved Trefoil logo. In ‘Guccididas’ it is Gucci’s retro-chic aesthetic that does most of the chatting, while adidas and its notable logos chime in from time to time. adidas, no stranger to sport-luxury collaborations, has successfully pushed out collections with Raf Simons, Rick Owens, Yohji Yamamoto, and most recently Prada, prior to its next Italian house experiments. Gucci on the other hand, known for its conversation-starter pair-ups, brings its main-character energy to this collaboration. Think statements big and small, and mash-ups moreish and meta.
Twin Energy
